Things to include in your media kit, such as analytics and services offered, to impress brands while pitching and help you land collabs.
A blogger media kit is like a portfolio or a resume that showcases your achievements, the services you offer, and top qualities of your blog. It’s an extremely effective tool in getting collaborations or sponsorships from brands.
If you are serious about making money from your blog, then it is really important to invest your time in crafting an appealing media kit.
It doesn’t matter if a brand approaches you or if you pitch to them. Sharing a media kit assures that the brand takes you as a professional who is serious about what they’re doing.
What to Include in a Blogger Media Kit to Slay the Sales Pitch
Brands and PR reps are busy people, and they need to see your numbers at a quick glance. This is why your media kit needs to be organized and provide key pieces of information.
Basically a media kit makes it easier for brands to understand why they should work with you. I mean, who would you hire? A person who makes you search for their information across their social media channels, or the person who serves it on a silver platter?
That’s a no-brainer.
Keep reading to learn about a few things that you must include in your media kit.
1. Bio or Introduction section
This section should contain brief information about you and your blog, the niches you write about, and any achievements or awards that you’ve received.
Also, consider mentioning your future goals and mission along with your targeted audience. Remember, to keep it to the point, short and informative because it will be the first thing that a brand would read about you.
You can include a headshot, in the beginning, to make your media kit more personal.
Remember, PR reps are busy people, so the simpler you make this (aka as short as possible) the easier it will be to decide if you’re a good fit for the brand.
2. Services and/or Rates
This one is purely personal and will vary from blogger to blogger. Some bloggers like to include their pricing in the media kit. Others like to curate packages for each brand.
There is no right or wrong way to do this BUT (and this is a biggie) you could be potentially short-changing yourself and committing self-sabotage.
Brands often have the budget to compensate bloggers well. You may want to think twice about cutting yourself short by listing prices on your media kit.
Mention what kind of services you offer. If you have packages of services, even better!
Consider pricing your services after having hearing what the brand needs.
3. The Brands You’ve Worked With
This section contains a list of brands that you’ve worked with in the past, and the nature of work that you’ve done for them.
Including this information in your media kit is really crucial as it builds your reputation and assures your future clients that you’re experienced. Plus, the PR world is small, and if you’ve done a fantastic job with one brand, chances are the PR rep may have a contact who can vouch for you!
If you haven’t worked with any brands, just include links to a few of your best posts in order to showcase your work.
4. Testimonials or Social Proof
You can ask a few of your past or current clients who are thrilled with your work to provide honest feedback about your services. And, if you have their permission, you can add these testimonials in your media kit.
If you’re a new blogger and don’t have any solid testimonials for your services, this is fine. Social proof that you’ve influenced others into purchasing is HUGE!
Consider adding screenshots of the best comments from your blog posts, Instagram posts, and Facebook or Instagram DMs, along with a link.
Just remember to keep it under the section – ‘what people are saying about my work’.
5. Statistics and Demographics
This is one of the most important sections in your media kit because it directly helps the brands to determine whether they should work with you or not.
Remember, this is what PR reps are on the hunt for, because it’s information they likely need to report back on.
This section should include demographic information about your audience such as:
In addition to this, you should also mention:
- number of monthly page views
- number of unique visitors
- audience size
- number of total sessions
- the overall performance of your blog in past 30 days
- number of e-mail subscribers
6. A Portfolio of Your Best Sponsored Work
Your media kit will be boring without good photos. Including clean and on-brand photos not only helps to enhance the presentation but also ensures that your media kit stands out in a crowd.
You can include the photos that you’ve taken yourself, or photography taken by a profession photographer. This is a great way to showcase your skills and level of professionalism.
If content is king, then video content is like…an emperor (yes, I just made that up). Point is, if you regularly create video content, then you MUST include this on your media kit?
Bonus points if the PR agent is able to view your video right in the media kit!
Check out the Media Kit Page template in my shop, which allows you to easily showcase video content!
7. Contact Information
Always mention your professional email address and your website URL. This helps brands to check out your blog and socials, and contact you if they’re interested.
Lastly, remember that it doesn’t matter if you’re a new blogger or are in this game for quite some time, having a perfect blogger media kit at your disposal will come handy when you will contact to any brand for collaboration.
I would be really interested to know what ideas you have to make your media kit unique. Let me know in the comments below!
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